How to give a presentation like Steve Jobs?

The co-founder of Apple didn’t just focus on statistics or technology in his communications; he sold the benefits of his company’s products.

Take a quick look at Jobs’ keynote address introducing the iPhone during the 2007 Macworld Conference & Expo. Visuals were used to illustrate a point, not to fill space or entertain. And no matter how brief or long the Jobs-led dog-and-pony show, you left the venue with a full understanding of what was presented.

We can all take some communications cues from Steve Jobs. Here are five that I recently came across from Jim Confalone, co-founder and creative director of ProPoint Graphics, a New York-based professional presentation design firm. 

1. Know the one critical point in your presentation -- then make it clear. Steve Jobs recognized that the human mind couldn’t process a mountain of material in one sitting. Any information or data that isn’t driving a specific message can be a distraction that weakens the impact of your presentation. Use only visuals that support your one point.

2. Acknowledge why people are listening to you. Your audience is in the room for a particular reason. It’s critical to understand why they’re listening to you so you can tune your presentation in a manner that makes them more receptive listeners. The same talk might play out very differently if it’s given to shareholders, engineers or sales people.

3. Make an immediate, personal connection. Jobs always began by trying to make an emotional connection with the audience, even though his goal was to sell technology. This connection builds empathy, which in turn encourages your audience to be more receptive to what you have to say.

4. Keep the audience focused on you the speaker, not your presentation. The audience isn’t there to look at your slides. They’re there to see and listen to the presenter. Keep their focus on you. That may mean bringing a prop to hold up and draw their attention to, or it may mean inserting a blank slide into your presentation so that the audience is forced to look at you. Steve Jobs often did this — again, drawing the audience’s attention to himself.

5. Know your story. You should know your content so completely that you are comfortable giving your presentation with no visuals at all. Steve Jobs was notoriously meticulous about his preparation, scripting everything. Other presenters prefer to have an element of spontaneity or improvisation. Regardless of your style, mastery of your story affords you the luxury of calm and clarity, essential components to a great presentation.

Courtesy:  Mikal E. Belicove,

Could Easy Paisa be Pakistan's PayPal?

Easy Paisa has already made wonders in Pakistan's money market, easing the mode of payment and providing mobile banking facilities to rural and urban customers.

Many businesses including ecommerce have already integrated Easy Paisa mode of payment on their websites, making payments more easy from thousands of easy paisa shops, franchises and mobile account.

Pakistani ecommerce industry can only thank Easy Paisa for its growth but the question arise is whats next, what more easy paisa can do to make its services more superior. I have come up with few suggestions for easy paisa that will make their services more good.

One of the drawbacks of Easy Paisa is the cash withdrawal charges that I see as a major hurdle for not depositing my money into the Easy Paisa mobile account, there should be no withdrawal charges as in banks or 2 withdrawals per month should be free of charge so that people can deposit more and more capital into their mobile accounts.

Purchase of Mobile vouchers and making payments to utility companies via bank online portal has tremendously increased, there should be an option of transferring money to Easy Paisa Account via Inter Bank Funds Transfer for ecommerce purchase, this way Easy Paisa will act as Pakistan's PayPal and one can transfer money online without going to the Easy Paisa Shop.The company should also expand their foreign remittances operation by involving services from money gram or western union.

And lastly, Easy Paisa should do a partnership with PayPal as people here are anxiously waiting for PayPal so that they can make and accept global payments easily. Hence Easy Paisa should make efforts to bring this global giant to Pakistan.