Sixty per cent of mobile data traffic is generated by watching videos particularly from iphone and Android users, revealed a report. The overall data demand is also likely to intensify as 90 per cent of the total data traffic was currently generated by just 10 per cent of mobile data users.
The report by Bytemobile, a company which manages network traffic of operators noted video watched on iPhones generated 58 per cent of data traffic, with phones on the Google operating system Android on slightly less at 52 per cent, as smartphones now copied the usage patterns of laptops. Mobile operators have been taken by surprise in recent years by the intense demand for data services, as consumers opt to access the Internet and video on the go. Demand is strong from midday to midnight and those users with access to better networks watched videos for longer, according to the report.
Some analysts and investors have also doubted whether the operators can fully profit from the change, as they have to invest in their networks to support the demand.
'Continued aggressive growth in mobile data - fuelled by video and application usage over faster networks and more powerful, user-friendly devices - has created a formidable traffic management challenge for carriers,' said Ronny Haraldsvik, vice president of Global Marketing at Bytemobile.