Marketing

Key Internal issues: Key internal issues are also analyzed under the internal analysis of the firm to attain the organizational goals and objectives. In this, various issues are assessed those have impact on the organizational growth and success along with strategies of the organization. In this, key issues related to poor quality of the products are founded under the internal analysis of the firm. In this, issues related to poor hygiene factors are also faced by the firm currently that has negative impact on the business (Corporate report, 2000).

Poor management support is also included in the issues of the firm those are faced by the organization internally. It also affects the organizational success and management in positive and negative manner. In this, management of the Eu Yan Sang is not so effective due to lack of new hiring. Traditional approach is followed under the management of the firm that has negative impact on the organizational growth and success (The Mark of Excellence: Eu Yan Sang International Ltd Annual report 2010, 2010).

In addition, issues related to social support and poor material relationship are also faced by the firm to run its business in the competitive market. It is damaging image and growth of the firm negatively in the international market (Corporate report, 2000). Along with this, level of debt is also included in the issues of the firm those are relevant with the organizational growth and goals and objectives. At the same time, level of debt of the firm is decreasing from the last year that is a positive sign that indicates to the success of the firm (Zastrow & Kirst-Ashman, 2009).