Indian operator Bharti Airtel announced a new organisational structure for its Indian and South Asian operations. The new structure, which takes effect from August 1, will have two distinct customer business units that focus on business-to-customer and business-to-business segments.
The new structure is aimed at providing greater functional and business synergies and in providing a common interface to customers, resulting in an agile and de-layered organisation.
Chairman and managing director Sunil Bharti Mittal said: “This new organization structure marks a major step towards building an organization of the future.”
The business-to-customer unit will consist of market operations and consumer business. It will l serve retail customers, homes and small offices by combining mobile, telemedia and digital TV segments along with other new businesses such as m-commerce, m-health and m-advertising. It will be headed by K Srinivas.
The company has divided the market operations in India and South Asia in three regions. Ajai Puri will look after the north, east and Bangladesh operations; Vineet Taneja will head south and Sri Lanka, while Raghunath Mandava will look after operations in the west.
The business-to-business unit will focus on serving large corporate and carriers through Bharti Airtel’s portfolio of telecommunication solutions. Drew Kelton will continue to lead that organization.